Influencer Chiropractic

I keep having patients talk to me and my staff about what we think of chiropractors who are on social media (Instagram, Facebook, TikTok, etc) recording videos of treating their patients.  This conversation has happened often enough that I figured it would be a good idea to discuss on our blog.  In my opinion, each office should manage their marketing and community outreach in a way that they are comfortable with, so I am not trying to be judgmental or negative.
However, in my office we want to focus on providing the best patient care, always!  I don't think we would be as focused on the patient's complaints and the safest, most gentle, and most effective treatment options if we are also focused on making the treatment look good for the camera.  Also, I consider the treatment encounter a private and safe place where I want my patients to be able to discuss any health issues that they are having.  I guarantee I am not going to have a patient discuss sensitive topics like incontinence, menstrual changes, and more if they are being recorded for public viewing.  Respecting my patient's privacy and modesty is a huge priority for my office!  
That being said, I think we will continue to do social media posts that are informative, cute, and inspirational but we have no intention of being influencer chiropractors.  Your care and experience in our office matter more to us than being TikTok or Instagram famous. :)